Empirical Research CEO Reputation Tech Enterprise Incentive Effects

With the rapid development of the economics, human society is also progressing.Until now, the internet technology has been integrated in our daily lives. Thedevelopment of network technology is promoting the effect of media and the publicare more concerning their performances, including the corporate CEOs. More andMore Scholars want to know the relationship result from the CEOs star effect aboutthe increasing benefits and corporate performance. Foreign scholars has studied thereputation of CEOs in early time and has earned relative maturity point. As thestarting point of corporate reputation, scholars have formed the complete theorythrough the definition, formation and measurement of the reputation. CEO’sreputation formation is mainly from the increasing the performance of the corporatedue the hard works. Although the famous CEOs are the representative of thecooperate, their reputation effect result about their own benefits increasing and goodcorporate performance need empirical analysis from this study.This study research100listed companies from748companies of the StateMinistry of Science and Technology National Torch Plan. By using the CEOreputation research frequency as proxy variable, considering the ROE, EPS, and assetscale, CEO age and company structure, this study analysis2009-2011information,making regression model to receive the result from CEO reputation effects.In this study, It is found there is a positive correlation between CEOs’ reputationand asset scale of corporate as well as the size of the board of directors. Though theregression analysis, we found that CEO reputation have positive correlation with theirreward, ROE, EPS. Through empirical studies have shown that the CEO of high-techenterprises reputation incentive is effective.