Study On Purchase Decision-making Model Of Consumers For Used-car

In recent years, with the rapid development of economy，the car prices falling, thematurity of people consumption concept, as well as high requirements for quality of life andrhythm in china, make the residents demand for passenger car is greatly increased in ourcountry, as one of the auto after-market in china, especially the second-hand car marketushered in the unprecedented “golden age”, however, the used-car market is critical to thesurvival of the consumer, accurately grasp the basic rules of consumer decision-makingbehavior, analyze its inherent law, make clear what are the main factors affecting the usedcar buying decision of consumers in our country, the used-car businesses develop marketingstrategies, marketing strategies are of great help.This papers first recalled has consumers purchase decision-making of related research,on the basis of existing studies, to used cars consumers as research object, designinvestigation questionnaire, through on recycling of effective questionnaire for data analysis,and combined well cells, mode theory, visits its purchase decision-making process in theproblem cognitive, and search information, and program evaluation select, and purchasedecision-making implementation and later of purchased acts five a stage of key effect factor,eventually made used cars consumers purchase decision-making model.Then, the paper identified based on principal component analysis method in modelvalidation. Describes has the principal components analysis of fundamentals and calculationsteps, and briefly summary has its in decision-making problem in the of applicationsituation; according to established of validation thought, to26age to35age, income levelfor3,000yuan around of work people for validation theory model of research object, usingprincipal components analysis on research data for analysis, according to analysis results tovalidation building theory model of applicability. This paper The established model andusing the method of this paper, for study of used cars provides new insights and ideas onconsumer decision making.Finally, mature experience combined with the used-car market, used car businesses putforward reasonable proposals.