Application Research Of Marketing Service System In Grid Of H Telecom

All business operations of the opening, the arrival of the era of3G, three networksfusion process forward, services homogenization make telecom operators increasinglyfierce competition.In the new market environment, China Telecom fixed network on thebasis of the marketing organization based on has not adapted to the developmentrequirements of the new era.In the construction of marketing mode, how to closer to the customer, the realization ofstock and potential customers seamless coverage, to gain more marketing opportunities; tobring more revenue to the enterprise and the customer, how tightly woven, sales and servicenetwork, is an important problem to be solved. In the present telecommunication marketsaturation is more and more high, grid-based marketing for China Telecom how to deeplyexcavate customer market, comprehensive coverage of the telecom market, has importantsignificance to subdivide the market space and intensive and meticulous farming etc.. Thesisuses method of application logic analysis and statistical measurement combining practicefocusing grid marketing, in the internal management, through the analysis of H telecomcompany exists in the extensive business problems, including the management, namely theestablishment and evaluation incentive virtual marketing the team, and the back end of thefront support, namely the cyber source coverage and equipment maintenance services, ITsystem information management support, explore the construction of grid marketing servicesystem. From the grid, grid supporting system construction, the resources construction ofgrid application, grid construction, installation and marketing integration process forward,through the implementation of differentiated marketing center investment resourcesallocation, precise marketing and the difference of make-up service measures, probes intohow to establish the grid marketing system is perfect in practice base. Thesis aims to studythe grid marketing system, for better, for telecom operators to provide reference base toexplore the marketing mode, to improve management level, and proved through practice ofconstructing the grid marketing service system in the telecommunications company, is oneof the effective measures to improve the competitiveness of the application.