An Empirical Analysis Of The Impact Of Corporate Social Responsibility On Consumer Purchase Intention

The emergence of the modern large companies as well as the separation of ownership andcontrol, and gave birth to a manager capitalism, the emergence of the capitalist managersquestioned the point of view of the pursuit of the greatest economic benefit. In recent years, withthe problems of global environmental pollution, climate change, research on corporate socialresponsibility has become a hot topic in academia. Sanlu milk powder incident from2008in China,have Sanlu milk powder incident from2008in China, have greatly undermined the confidence ofconsumers, making the social responsibility of the food industry by the unprecedented attention.In this paper, based on the combination of existing research, The current concern of the foodindustry as the research object. Comprehensive application of the management, knowledge ofstatistics, using a combination of theoretical and empirical research methods, from consumer Anglediscusses enterprise social responsibility to the influence of the purchase intention. First of all, theprevious research on corporate social responsibility, the index system of corporate socialresponsibility, corporate social responsibility and corporate performance and consumer purchaseintention relations, For subsequent to carry out theoretical research laid the foundation;Second, further elaborated the theory of corporate social responsibility, Stakeholder theory,consumer purchase intent and its influencing factors, as well as corporate social responsibility andconsumer purchase intention. Build a theoretical model for this study on the basis of theoreticalstudies, the establishment of the food index system of corporate social responsibility, and putforward the assumption;Third, according to the indicator system to design the questionnaire;Fourth, The food corporate social responsibility on consumers’ purchase intentions affect empiricalanalysis using descriptive statistical analysis, factor analysis and analysis of variance; Finally,according to the empirical analysis results, From the enterprise internal social responsibilitybehavior implementation and social responsibility of the enterprise behavior of the externalenvironment construction,put forward the corresponding Suggestions and countermeasures. Make the enterprise social responsibilities in the process of planning, the more pertinence andeffectiveness.