Our Country Accounting Firm Present Situation And Countermeasure Research

Accounting firm mergers led to the re-allocation of resources, to a certain extent alsooptimize the industry structure. Accounting firm hopes to have a better consolidation, morecustomer resources, technical resources, human resources, and brand value, in order to occupymore market share and win more benefits to achieve further economies of scale, therebypromote the sound development of the accounting firm. However, in the process ofconsolidation of accounting firms, there have been some problems, for example, manyaccountants prior to the merger transaction, no careful feasibility study, after the merger, thelack of timely and effective internal control measures, these issues are merger accounting firmhad a negative impact, and even lead to the failure of the merger. Therefore, a detailedanalysis of current situation and problems of the merger of accounting firms, accounting firmsmerge and then proposed to promote our specific responses to these questions, the merger ofthe accounting firm successfully launched, has important theoretical and practicalsignificance.This paper first analyzes the current situation both at home and abroad, introduces theoverview of accounting firm mergers and related theory, including the definition, the type andthe effect of merger of CPA firms, and then, discusses the merging process of accountingfirms in China and the existing problems, and on the basis of international accounting firmswith experience and lessons, propose reasonable advance countermeasures of China’saccounting firm merger, specific have the following points: before the merger, mergerfeasibility study of prudent post standard of internal governance(enterprise culture integration,human resource management, quality control, customer resource management, brandmanagement),business diversification(consolidate traditional audit services, the developmentof the new service market).Merge is not only the simple sum of two or more than twocertified public accountants resources, mergers between the accounting firms, the feasibilitystudy should be conducted carefully before merging, after the merger to regulate the internalmanagement, effective integration of various resources, only in this way, can we achieve thepurpose of the merger, can truly make firm “bigger and stronger”, promoting the long-termdevelopment firm.