Application Of The Service Marketing In Automobile4S Shop Management

With the rapid development over the past three decades after reforming andopenning, China has become one of the most important part of global automobilemarket. These years, former car sales mode are facing challenges initiated byinternational brands of automobiles and services. It is of great importance to form acustomer-based service and sales mode as well as to deconstruct and reform traditionaccording to severe competition in automobile industry.This article is based on the writer’s years of working experience in ShengYuanTOYOTA4S and QoS gap modal, SWOT, analyzing the advantages anddisadvantages, opportunities and threats of ShengYuan with the help of learnedcourses on marketing and service sales. It furthers discussions on enriching products,management of distribution channel, price policy, manning improvement, materialityrevelation and process optimisation, combining with ShengYuan’s long-termdevelopment strategy and7Ps, aiming to set up perfect service sales mode that adaptsrapid changes and pays full attention to customer experience and market recognition,which can be used for reference for other4S shops and promotion on sounddevelopment of the entire industry.