Study On Analysis And Evaluation Of Shandong Sun Paper Co. Ltd

Financial statement is an important carrier of financial information and amicrocosm of the business activities, which records the enterprise economic businesscomprehensively and systematically. Financial analysis and evaluation is based oncorporate financial statements and other financial information, using specialized toolsand methods, to conduct a comprehensive analysis and evaluation on financial positionand operating results of the enterprise.This paper first presents the relevant basic theories about the purpose, types,methods and roles of financial analysis and evaluation. Then it is followed byanalyzing the current situation and existing problems of China’s paper industry andShandong Sun Paper Co. Ltd. The main problems lie in the obvious contradiction ofsupply of raw materials, the poor ability of independent innovation, the tough task ofenergy conservation, small-scale enterprises, the imbalance of supply and demand, andbenefit decline. On this basis, the program of Shandong Sun Paper financial analysisand evaluation is designed, which involves both financial factor analysis andnon-financial factor analysis. For financial factor analysis, trend analysis and structuralanalysis are both important, and financial indicator analysis is conducted withcomprehensive financial analysis. Non-financial factor analysis includes industryanalysis and business strategy analysis. At the same time, the DuPont analysis methodis used for comprehensive financial analysis, and Porter’s five forces model forindustry analysis. Finally, this paper conducts the financial analysis of Shandong SunPaper based on the data of its2009to2011financial statements, combined with theindustry background and the corporate strategies. According to the above analysis, this paper carries out the evaluation on the financial situation of Shandong Sun Paper, andputs forward the recommendations for its problems.