Customer Loyalty Research Community Shopping Sharing Virtual

In recent years, the virtual community for shopping share, rising rapidly, the typeof site, however, also faces the same problem of the internet market in the past, whichthe mode is easy to be copied, there are many competitors in this market, so in orderto better development, the key is to increase the loyalty of users.The significance of this research is mainly reflected in two aspects:(1) Thepractical significance, improving the user loyalty will enable its users have morewilling to stay on the site for information activities (share acquisition), so the siteinformation will be more perfect, which will be more conducive to attract more usersto join, this will be a virtuous circle, well positioned to meet the needs of users, thesite itself will derive greater benefits. Social shopping sharing site management teamcan improve the site user loyalty, it can not only create higher returns relative but alsomore cost savings, and is also beneficial to the website of the brand building, andgood brand reputation will create more profit for website.(2) Theoretical significance,the influencing factors of user loyalty, can provide theoretical basis for user loyalty.In the academic field, there is almost no research about the virtual community ofshare to shopping, the main contents of paper on the basis of previous studies,summarizes Shopping-sharing virtual community user behavior characteristics, andthen propose the concept of the virtual community web set of share to shopping,based on the above, I build shopping online share virtual community user loyaltymodel by introduce the user experience, user value, costs of conversion and customersatisfaction as the key factors for the user loyalty, and finally, I obtained the datathrough a survey and use these data for statistical analysis.The innovation of this paper is mainly manifested in the following aspects:(1)the virtual community of share to shopping in the country’s development is still in itsinfancy, and thus for the study of this type of site is not a lot, this paper will focus onusers loyalty of the virtual community websites of share to shopping, trying to findthe key factors which affect the user loyalty of the virtual community websites ofshare to shopping.(2) This paper will re-establish the virtual community websites ofshare to shopping user value dimension on the basis of user loyalty model, study andanalyze the sub-dimensions of user value.(3) Building user loyalty model of thevirtual community websites of share to shopping based on user experience (4) We collected a large number of valid data, conducting empirical research to validateshopping Sharing Community Site loyalty model, and make recommendations to thedevelopment of websites.The purpose of this study as follows:((1) According to the user characteristics ofthe virtual community of share to shopping, build an impact factor model of customerloyalty.(2) I analysis the influencing factors connotation and factors, the nature andintensity of the role of the user loyalty shopping Sharing social networking sites, andproposed the development of recommendations on the current share of shoppingsocial networking sites.