Research On The Influence Micro-blogging Marketing Act On Enterprise Brand

Since2006, micro-blogging to appear abroad,2007the first micro-blogging Website on-line in China since the tweets that are slowly emerging forms of media has a wideaudience of all ages and sought after.Hot degrees and no less than that year’s of today’smicro-blogging-blogs, SNS sites, micro-great war in full swing, smoke-ridden time,many businesses have also seen the microblogging marketing opportunities throughmicro-blogging to promote your brand and products, with micro-blogging features anefficient and convenient conditions for promotions, new products and other informationpublished.Audience view of Twitter marketing and brand how to determine trends intheir development.Therefore, contact for microblogging marketing Twitter audiencesattitudes and behaviour survey has links to make sense.This article first to use literature research method, brand marketing microbloggingmarketing-related books, related literature, such as access to in-depth study;Second,brand recognition and customer satisfaction through the study of relevant literature,impacts on consumer brand awareness elements extracted and tested through empiricalanalysis, research results show that the enterprise microblogging marketing strategy onbrand marketing business marketing positive correlation exists;Again, brand recognitionand customer satisfaction based on the research literature, comprehensive researchmethods such as interviews, analysing the impact of microblogging marketing strategyelements, and related supporting data collected by questionnaire method: an empiricalanalysis, concluded that three important dimensions of enterprise brand, including brandloyalty, satisfaction and brand awareness of the brand;Finally, the combined domesticand foreign scholars on microblogging marketing research findings, using structuralequation modeling method of studying the impact of microblogging marketing thecorporate brand, built the brand’s impact on the enterprise microblogging marketing role model.This study aims to explore the impact of microblogging marketing elements and toreveal the impact of microblogging marketing strategies for enterprise brand.Theresearch on micro-blogging marketing theory corresponding to the system as asupplement and enrich, and to promote further learning and development of Twittermarketing tools, microblogging marketing system and influence of building a completeand effective mechanism to provide theoretical and practical references.