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Strategic Research On The Hailan Technology Co., Ltd.

Posted on:2014-10-07Degree:MasterType:Thesis
Country:ChinaCandidate:C Z ZhangFull Text:PDF
GTID:2269330422966697Subject:Business Administration
Abstract/Summary:
Chinese HaiLan(HL) technology company is one of the country ’s largest informationtechnology companies. HL Technology Group, the company’s three business areas in anumber of core technologies to lead the industry trends, including: InformationTechnology Products Group, Imaging Systems Group, as well as enterprise computingand services group. In this paper, the development of strategic sea-blue technologycompanies as the research object to contemporary strategic management theory, combinedwith a variety of strategic management analysis methods and I field research TechnologyCompany based HL, HL proposed for the development of strategic technology companies.First, the introduction of technology companies overall condition HL,HL after theintroduction of the technology company’s core product-the overall situation ofminicomputers, research status at home and abroad to do with elaborate, and outlines thecontent of the study and research methods;Secondly, the analysis of the HL technology company minicomputer products majorcompetitors, as well as the advantages and disadvantages of such competition. Use of aSWOT analysis, PEST analysis, realistic case studies and other research methods,analysis of the sea-blue technology company internal and external environment, clear seablue technology company’s strengths and weaknesses, as well as navy technologycompanies are facing opportunities and threats.Finally, the utilization of strategic management related to the theoretical knowledgeand professional research methods to grasp the macro-and micro-scanning, combinedwith the corporate strategy of internal conditions and external environment reality, layersof depth to analyze aggregated, to develop and select the appropriate HL Technologycompany break through the current dilemma, and thus achieve better development, andestablished a series of competitive advantage in the market the best development strategy,and the HL technology companies how to implement and develop strategies to controlthese instructions to make a study and draw the appropriate conclusions.
Keywords/Search Tags:HL technology companies, development strategy, SWOT analysis, PESTanalysis
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