Understanding Of Chinese Culture Creative Brand And Thinking

In the age of the brand, brand has become the focus of attention of the global economy.Brand idea, brand culture more and more get the attention of people, but China’s culturecreative brand has been worthy of attention and thinking."From attention to the brand cultureto create value" this has always been the goal of brand competition, culture creative brandmeans greater value to owners and creators, mean for consumers more trust and attention. Thedevelopment of culture creative brand on the whole the development of cultural creativeindustry also has the role of nots allow to ignore. This paper is I through these two years ideasof brand and brand culture research, analysis and summary, combining with the actual project"fell coffee" brand, to practice and test, and proves that the importance of creativity andculture for a brand. Through the creative culture brand "fell coffee" series production andpromotion, realize that nothing can satisfy the desire. So you need to form a new state. To fillthe gap, break the shackles, dares to imagine. If brand with culture, it is necessary to have asoul, mind and soul of the irrigation can blossom.According to my graduation design "the coffee shop brand design, simple describestoday’s" coffee culture ", under which come into my design thoughts and design specifications.Through my design thoughts and design specifications to discuss my thinking and analysis ofthe culture creative brand.Design one must first have a strong Brand, to summarize the connotation of the Brand,can correct driving power Brand’s core idea, namely Brand Idear. The idea of "coffee" is theinterpretation of coffee very much, very much culture, very creative, very interpretation of life,leading the fashion trend. Like apple is innovation, beyond the human nature BMW bringsyou the fun of driving, schindler elevator to make you feel the city moving moments."FellCoffee ", in particular, highlight the individuality that a distinct symbol of The Times, fullyembodies the very culture very creative, there may be a lot of good design ideas will be in thisspace filled with art, comfortable and elegant environment. Its connotation is that this will bea seat of your own creative inspiration and leisure space."Fell coffee" brand series of VIdesign, also the corresponding some honor products, such as mugs and t-shirts, these aspects can do some creative idea to close the distance with the customer, enjoy delicious coffeewhere enjoy art and life at the same time, each mug and commemorative T-shirt can getconsumers appreciate and miss, is a kind of out of the media communication, still can be inthe interests of the consumers identify with, in this case, the consumer will want to alwaysmore happened in his life and the relationship between the product.