Analysisof Influencing Factors Of Commercial Banks’ Personal FinancialProducts

It is promoting financial innovation that economic development and the promotion of science and technology. Social progress and the spread of education are promoting the ideology of the people. Personal finance products generated by financial innovation adapt to the income increasing attention to the concept of financial planning. So personal finance products gradually become the focus of the era, becoming people discuss with each other to talk about.Personal financial products as an object of study, analysis of influencing factors of personal finance products with a different perspective, the purpose is to explore the development path of our personal finance products to promote the progress of the product. The general idea of this article is the personal finance macro growth factors, the concept of competitive factors, the microscopic direction and pricing factors analysis, the risk of personal finance products inductive analysis and propose appropriate preventive recommendations aim impact factors research and analysis of the benefits and risks of personal finance products, find the balance, the research results can be applied to specific personal finance product development of commercial banks to play a guiding practice purposes.The first part is an introduction to introduce the background of the topics, significance is determined through the analysis of the research background of this study. In addition, it also describes the theoretical tools and research methods used in this article, as well as the basic ideas and logical structure. Finally, description of this innovative and inadequacies is displayed.The second part is a literature review, First overview on the definition of personal finance, as well as the development process, followed by a list of the theoretical basis used abroad on personal finance, as the theoretical reference. Finally, summarize the latest research results at home and abroad on personal finance.Chapter macroeconomic indicators, the growth of environmental impact of the development of China’s commercial bank personal finance products, the most important factors is the opportunity for the development of financial products by the interest rate market.Chapter use Porter’s five forces model, analysis of competition in the personal financial product industry of China’s commercial banks, and made suggestions for improvement.Chapter microscopic perspective, our personal finance products are analyzed. The one hand, the case of pension wealth management products using SWOT analysis, propose appropriate strategic direction; On the other hand, the use of Monte Carlo simulation study case products, to verify the reasonableness of the pricing of financial products. Expect to explore the prospects for the development of personal finance products suitable for the specific situation of China’s commercial banks.The six part, for personal financial products will encounter the risk, risk prevention and made recommendations.The seven part, the concluding part of this article and the results of this thesis are displayed.