Study On Retail Business Marketing Innovation And Implementation Of China Citic Bank Changchun Branch

At present, the domestic study of retail banking in innovation has just started. Afterthe1980s, our country banking financial institutions and has obtained the certaininnovation achievements, but in the breadth or depth, innovation is not enough, and theinnovation of technical level is relatively low. From the point of international, a globaleconomic recovery is not optimistic, Europe, the United States and Japan sovereign debtproblems difficult to solve, emerging markets to curb inflation and to promote theeconomic transformation of the enormous challenge.Based on economic and financial development trend, the market competition andtarget under the background of the development stage of China CITIC Bank, retailbusiness assets will gradually fade, replaced by the retail business of intermediatebusiness income. Customers from encouraging assessment index types of high-endcustomers to provide customers comprehensive development. This will lead to causecustomer orientation fuzzy in too early. CITIC Bank Chang Chun Branch and otherBanks, can be found there is a big advantage on the retail business, is the mostimportant work in the marketing strategy theory, the retail business, product, customermanagement, business channel, the performance evaluation on innovation, strengthencultivating professional talents and interdisciplinary talents, optimize the existingresources and integration, the talent advantage, technological advantage, resourceadvantage all together. In order to adapt to the needs of the development of China’sfinancial and satisfy the financial needs of customers, CITIC Bank Chang Chun Branchto get stable long-term development.CITIC Bank Chang Chun Branch of the retail business is one of the importantareas of business, the bank and deal with relative to the primary stage of development,CITIC Bank Chang Chun Branch need develop retail business market, increasecustomers, improve customer satisfaction. For marketing innovation is the fundamentalway to achieve this goal, this article in CITIC Bank Chang Chun Branch of the retailbusiness development strategy on the basis of positioning, from retail businessmarketing idea innovation, product innovation, customer management innovation,channel innovation put forward the innovation path of retail business CITIC BankChang Chun Branch. And from the aspects of resource, organization, system, human and innovation of retail business in CITIC Bank Chang Chun Branch pathimplementation safeguard measures.