Agricultural Extension Model Research In Yichang Of Hubei

About two-thirds of China’s population is the agricultural population, to realize the modernization of China must first realize the modernization of Chinese agriculture, therefore, the modernization of agriculture as the foundation of modern China. Agricultural extension has an irreplaceable role in the field. Attaches great importance to the central committee of the communist party of the eighteenth big report "three rural" work, project "to promote the integration of urban and rural development is expounded, and the further development of the party about the guiding ideology and policy of the" three rural "work, depicts the grand blueprint to build a well-off society in an all-round way, the general layout of five one". In this paper, the integrated use of literature investigation and social investigation, the combination of theoretical analysis and empirical analysis, the combination of system research and typical research and so on many kinds of reasoning methods combining. Expounds the concept of agricultural extension and its procedures and principles, based on typical promotion mode abroad and domestic successful promotion of case analysis, carries on the profound thinking direction for the promotion of our country. On natural conditions and the agricultural extension of yichang after a survey on the present situation, found the promotion mode and promotion organization problems, put forward the Suggestions of yichang city to accelerate the process of agricultural extension.This paper will be divided into seven parts:the first part, mainly elaborated the paper selected topic background and research significance, and illustrates the domestic and international marketing model theory, laid the theoretical basis of this article. The second part discusses the narrow and broad concept of agricultural extension, agricultural extension were summarized and the basic procedures of seven elements, three principles and eight kinds of effective model. The third part, summarized the current representative government as the main research institutions in developed countries is complementary promotion mode, farmers organizations supplemented consulting system promotion, agricultural colleges mainly relies on private service system of promotion, more promote complementary system, lists the bimodal county, baoji, Beijing science and technology commission of three kinds of agricultural extension innovation mode, objective and put forward the our country current further perfect agricultural extension model to the desired direction. The fourth part, the investigation of yichang geographical location and climate conditions, the agricultural population and agriculture characteristic and the present situation of agricultural extension. The fifth part, the analysis takes a swallow the whole village to promote the government promotion mode, make strong competition main body of bibcock enterprise promotion mode,"the dragon door" professional cooperation organization marketing model,"brand JiangNong" mode of media advertising, found the promotion level, promote the scale, marketing system, brand promotion, the promotion of depth of the defects in the five aspects. Deeply pointed out the government to promote institutional reform measures, management inconvenience, lack of government promotion agency funding, function is difficult to play, and low level of farmers’ professional cooperative organization, structural problems such as driving force is not strong. The sixth part, combining the reality of the current development at home and abroad, put forward:to ensure that the diverse organization marketing model of coordination work, must establish the government’s leading and market-oriented efficient operation of the "dual" running mechanism, mechanism to fully found in coordination units, competition, investment unit, power unit, the role of the training unit to ensure the efficient and effective operation binary operation mechanism. Yichang city multiple mode for popularizing agricultural science and technology in order to ensure the effective operation of, accelerate the transformation of agricultural science and technology achievements, must through the concept of change, the organization system construction, perfect service system and the construction of information network, to ensure healthy operation of the agricultural extension. The seventh part:summarize the full text.