The Corporation Strategic Research Of DA Paper Producing Company

DA Paper Producing Co. as a new star following the Green idea is facing the slowingdown national macro economy and at the same time all paper producing companies areundergoing a strategy changing period. The paper producing industry in the whole country isincreasing while the rising speed of national macro economy is slowing down, thinking ofwhich, DA company should make a decision whether to extend its own brands and channels.This paper will give out some advice.DA Paper Producing Co. focus on household paper whose production is more than10tons each year. The strategic research of DA Paper Producing Co. combines with the recentdevelopment of the international and domestic paper producing industry and the futuredeveloping orientation, using corporation strategic theory model and methodology. The paperis trying to analysis the competition situation and external environment of DA PaperProducing Co., and also it analysis DA’s strengthen, weakness, opportunity and threaten byusing the SWOT model. After that, DA’s future developing strategic position and target willbe point out. As a basic of that, we will also range some marketing strategies and corporationcultural strategies to fulfil that.