L Ocean Park Service Quality Improvement System Design Research

At present, our country’s tourism market competition intensified, the look of a scenic spot have already can’t satisfy the tourist consumer demand for the scenic spot, more consumers have the service quality of scenic area as a condition of choice for evaluation of scenic spot, the ascension of the service quality is closely related to the reputation of the enterprise and economic benefits. Improve the quality of service is not only the service the needs of the development of enterprise itself, consumers continue to pursue higher quality life. Service enterprises must continuously improve the service quality as the core and key management;Based on L Ocean Park as the research object, this paper mainly studies the service quality improvement issues L Ocean Park. First of all, the article elaborated the research background and significance, and research the theory of ideas, services, service quality and customer satisfaction are reviewed respectively and other related theory, and then simply introduces the basic situation of L Ocean Park, and analyses the service quality status of L Ocean Park, through the L Ocean Park, tourist satisfaction survey, found that the lack of service standard and service evaluation rules and related service training of imperfect is L Ocean Park main problems of service quality, through the theory analysis and after reading a large number of relevant literature, the quality of the actual situation of L Ocean Park service, this paper respectively from the service position adjustment, the improvement of service standards, service evaluation rules, create a service training system, and the optimization of service process of L Ocean Park service quality improvement system to carry on the design. Finally, through the organization guarantee, enterprise culture construction and service awareness to the implementation of a system of service quality improvement for the guarantee.