Urban New Image Communication And Impact Assessment System

With the rapid development of urbanization society, information technology and globalization processes involved in the fierce competition in the new urban area, the city began to get a good resource configuration, zoning of urban functions become a prominent feature. In medium-sized cities, economic, cultural and other aspects of social life in all different areas of relying on the coordinated development of new urban areas with different characteristics focused for image promotion, image building communication, New brand image promotion of urban development is a major feature. In this background, the study of new urban areas on the effect of image promotion strategy established evaluation system, with great practical significance.In recent years, the brand image promotion on urban research and practice have been numerous studies accumulate, mostly from marketing research or the public dissemination of results, discusses the process of establishing the city image promotion strategy formation, and this article attempts to Communication sight to promote the image of new urban areas studied under the effect of assessment System. Survey analysis and content analysis using other methods to Xi’an Chan-Ba Ecological District, for example, from the government-New-New Perspective Audience three aspects to promote the image within and outside the effect, according to residents in Xi’an Chanba ecological zone and outside the public the survey shows that the image of Xi’an Chanba Ecological District to build more successful, the public image of the spread of ecological zones high degree of concern, within a certain range of Xi’an Chanba Ecological District have a more clear understanding of the image, but the Chanba Ecological District in the process of building the image, there are also some problems, because by virtue of special ecological zone location factors, which promote the image of the process in more use of local media and its credibility is weak, resulting in image communication means of a single district, dissemination positioning is not clear other phenomena, so that promotional effect is weak.In this thesis, spread from the city district’s image positioning start to focus on the district investigation, mainly from the audience surveys, professional experience in media analysis and expert opinion collection of assessment to promote the image of new urban areas in terms of impact assessment to establish systematic structure, help promote the image of real grasp of the spread of new urban dynamic and timely analysis of the existing New image transmission model and strategy, and the dissemination of the problems that may arise during adjustment and promptly disposed of, thus making communication effect can be strengthened. Finally, strengthened. Finally, the evaluation system should take into account the effect of the improvement of the image of the information disseminated to establish a feedback mechanism, the formation of efficient dissemination of results feedback system.