The First Reasch For Building Of The Brand Of Gaoqing County’s Table-grape

With the continuous improvement of people’s consumption level, the production of table grapes in the future to maintain a good momentum of development and high economic efficiency.At the same time, the market’s impact and baptism is very important.The government and the growers has recognized the importance of the brand. These factors in the promotion of table grape market areas increasingly toward gentrification, both the technology and the supply and demand for further market segments, all of these trends all point at a common feature-the brand.The grape’s grows in Gaoqing county has a history of nearly30years, there are full of mature technical reserves, suitable climate and land conditions.At the same time,market demand is prompting a growing number of local farmers in selecting the table grape cultivation,for the an income’s increase is an important thing. Promote brand building, and enhance the competitiveness of the table grape products on the market, it has become the next county economic development is a very dynamic growth point.The government needed the brand, farmers needed too. But County grape production is specific to a micro-level, how to create a real brand, how to build, how to maintain the establishment, how to use the ordinary farmers the production and marketing enterprises, both county government personnel, agricultural enterprises of the region involved in the production and sales of table grapes or the county, the majority of table grape growers and cooperatives, need to seriously consider. Also a lack of understanding in the local table grape producers and potential users of the brand, ignoring the accurate positioning of the product to rashly launched rigid established brand, resulting in a loss of two aspects of the producers, consumers, it is inevitable this or that issue does not appear, can not achieve the desired results.Let’s think of foreign farmer’s experience and model for table grapes brand building, on the basis of theoretical analysis of its potential for market development and industrialization and sustainable development, development planning, management rules and works.Based on the Gaoqing table grape production status,and the current Chinese agricultural brand type from quantity to change this trend, comprehensive analysis of the problems should be noted in the table grape brand building process suggestions and solutions. Starting from the three levels of government, business, table grape growers, respectively, from the four aspects of policy, marketing strategy, management, specific technology, namely the establishment of specialized agencies of the county government, guidance, the specification table grapes brand development; to strengthen the image of the shape and publicity of the brand-name products and brand agriculture; strengthen the table grapes brand promotion and to fully explore the cultural connotation of the table grape; great importance to take the lead farmers and the cultivation and development of leading enterprises, to the dominance of brand building enterprise or agricultural cooperative organizations; achieve industrialization and standardization of table grape production; starting from quality management to cultivate brand agricultural good trademark property rights and the protection of the brand to the establishment of a comprehensive technical support system; lay the technical foundation for the table grape brand field The introduction of technology to develop and logistics, packaging, and other post-harvest management technology system supporting a series of program plan analysis combined with specific strategies to enhance the operability of this series of strategies.