Based On The4Rs Theory Of Shaoyang Mobile Group Customer Marketing Strategy Optimization

Deepen the reform of the telecommunications industry become inevitable. China’sministry of industry and information technology in May2008, the national developmentand reform commission and the ministry of finance jointly issued "to further the reformof telecom system notification", curtain officially launched a new round of reform,China mobile, China unicom and China telecom "three cent world" pattern has beenestablished. Group clients not only has the characteristics of high growth and highreturns, and telecom enterprises an important source of revenue and stable income, thethree major telecom operators the importance of the group client market. Shaoyangmobile group clients exist market marketing strategy formulation problems such asunclear, the Shaoyang moving average revenue per user in nearly three years, groupssuch as the cost per unit yield index such as declining trend year by year. In the face ofsevere competition, Shaoyang mobile how to implement effective marketing strategiesin the group client market competition more group clients, sustainable development forthe future of mobile Shaoyang has important theoretical and practical significance.In this paper, focusing on Shaoyang mobile group customer marketing strategyoptimization problem is studied, in order to be able to Shaoyang mobile group customerreasonable reference for the optimization of marketing strategy. This article mainresearch content is as follows:First, in this paper, the group clients marketing literature systematic summary andanalysis, marketing strategy and the theory of the evolution of the process in detail. Thispaper set up the correlation level, reflecting the level, the relationship between level andreturn level based on the theory of4Rs marketing strategy on the basis of the analysisframework, for the full text provides a solid theoretical basis.Then, this paper mainly discusses the Shaoyang mobile group clients marketingpresent situation carries on the analysis. Through porter’s five models of Shaoyangmobile group of customer marketing industry competition situation is analyzed, andbased on the SWOT analysis method of Shaoyang mobile group clients marketing hasadvantages and disadvantages, the opportunities and threats faced by induction andsummary of the system. Shaoyang, on this basis, to move the group clients businessmarketing strategy from the customer, cost, and communication three aspects togeneralize, Shaoyang, and puts forward five aspects of mobile group clients may exist marketing strategy problem.Finally, this paper based on the4Rs theory of Shaoyang mobile group customermarketing strategy optimization. Mobile group of Shaoyang, Shaoyang, combined withthe mobile company actual, make customer marketing strategy to optimize the overallprinciples and ideas, and according to the4Rs theory from the relationship betweenlevel, reflect, interactive and return layer and so on four aspects of Shaoyang mobilegroup customer marketing strategy for system optimization. Shaoyang mobile groupcustomer marketing strategy should be from a group of customer manager system ofperformance appraisal and evaluation, human resources, business brand, networksupport and service quality in five aspects, such as guaranteed.