The Empirical Study Of The Elements Of Online Shopping Logistics Services Quality And Its Impact On Online Shopping Behavior

With the rapid development of online shopping, logistics services influence the development of online shopping which cannot be ignored and evaded. Solving the problem of logistics services and improving the satisfaction of logistics services quality determines the development of online shopping in a large extent. Meanwhile, with the increased competition of e-commerce shop in recent years, e-commerce shop attach great importance to improve on the importance of services quality, while the logistics services quality has become the key competitive factors. For logistics is a key link which is direct contact with consumers of online shopping, the logistics services quality has become an important factor that affect online shopping behavior and customer loyalty. However, study on the elements of online shopping logistics service quality and its impact on online shopping behavior is lack.Therefore, the research reviewed the existing literature, which is about the elements of logistics service quality, logistics service quality researches in the context of online shopping, the relationship of logistics service quality and online shopping behavior. By literature review, the research finds out the elements of online shopping logistics services quality, then operating definition of the variables of the study, and in accordance with the theoretical basis of the model and the assumptions of online shopping logistics service quality elements and post-purchase behavior. The study explores the dimensions of logistics service quality measurement scale, and revises the scale by pre-research. Then we used the research data testing the measurement scales and the theoretical model with empirical approach. The results show that some elements of online shopping logistics services quality which are direct contact with consumers have important influence on consumer purchase behavior.