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Design Of The Extended Warranty Policy For Instruments And Meters Products

Posted on:2015-02-04Degree:MasterType:Thesis
Country:ChinaCandidate:Z Y LuFull Text:PDF
GTID:2269330425485254Subject:Business administration
Abstract/Summary:PDF Full Text Request
This article through to ISC company currently operating requirement, to design of its extended warranty policy. This paper through the literature research, discusses the extended warranty in the current business environment of the importance of combining the current situation of instrument and meter industry extended warranty policy has considerable development is necessary.In this paper, through theoretical research combined with its own innovation, put forward to modern enterprise generally uses the extended warranty policy decision-making method, which consider different life cycle of products, prices, customer group, repair rate and warranty cost estimates. In the calculation of the cost, using the real data of the enterprise through the weighted average time to calculate the expected cost of extended warranty costs on this, combined with the theory of insurance research, plus the moral hazard factors. After through the ladder pricing method, obtained the new extended warranty policy. The new policy after inspection, the market achieved good effect. And proved in this paper, the methods can be used in the product with the customer features similar instrumentation industry, has a certain universal significance.
Keywords/Search Tags:extended warranty, product life cycle, pricing, moral hazard
PDF Full Text Request
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