The Research Of Business Transformation Strategy In County Branch Of Icbc In Jiangxi Province

At present, China’s economy is undergoing economic structural adjustment and economic development pattern. And an important component of the banking industry, as an essential part of economic development, will have an unprecedented impact. Industrial and commercial bank as a part of China’s banking sector, it is only through business transition to more sustainable development. County branch is an important part of industrial and commercial bank network, and also constitute an important factor of industrial and commercial bank of the overall business network advantage. From jiangxi province, the county economy occupies the entire province economy larger proportion, and the sustained, rapid and healthy development for all kinds of financial business has provided a broad market space.But the current development pattern change is increasingly, the horizontal competition is intense, and continuous increase of customer demand, in the traditional sense of the financial services can not meet the requirements of the market, business transformation has become the only way to county branch development.Based on discussion the domestic and international banking operations and Transformation,deeply understand the meaning of business transformation. Further analysis of Jiangxi Branch County Branch business transition economies, market environment, pointing out the business transformation is the need for the development of the county expenditures. On this basis, business development strategyies of the county branch business transformation are proposed, and separately elaborated. In order to safeguard the implementation of related policies into fulfill, some measures of the human resources、organizational structure、policy resources and other aspects have been summarized to safeguard the county branch successfully put into effect.And envisages the future research directions.