To Fulfill Their Social Responsibility To Enhance Corporate Brand Image

Corporate social responsibility refers to the enterprises should consider their actions, which influence on society and stakeholders. Enterprises should treat stakeholders ethically, maintain and enhance the legitimate rights and interests of stakeholders to benefit the society. Enterprises can fulfill social responsibility through the human care, honest and protecting the environment, supporting social vulnerable groups, etc. Making the public recognize the enterprise behavior, and then pass to the trust of enterprise brand and product, rich cultural traits behind enterprise brand. Therefore, performing the corporate social responsibility to effect brand image is significant At present the study of the influence of the corporate social responsibility on brand image mostly placed in the "enterprise" under the macroscopic background to discuss, it lacks of the discussion about social responsibility to specific industry. In today’s highly competitive industry, corporate social responsibility has become the important factors that affect brand image The social responsibility of the catering industry research is still in its infancy In my paper, on the basis of combing theory and practice of corporate social responsibility, According to the influence of corporate social responsibility on brand image, T HBL catering industry, for example, Analyze the specific situation that T HBL catering industry how to fulfill the corporate social responsibility. Finally, I make conclusions. To fulfill the corporate social responsibility can improve the brand image; realize the sustainability of the brand and the brand value.