Study On The Characters Of Tea Industry And The Financing Influence Factors

With the development of the improvement of people’s living standard, the enhancement of healthy concept and the emerging of tea culture, which makes the tea industry in China enter a period of prosperity, and also makes tea economy, tea culture research gain hitherto unknown development. However, most of tea enterprises in China lack of funds, have financing difficulties, which have become a serious obstacle to the development of tea industry.This paper chooses the characteristics and financing influence factors of tea industry as the starting point, firstly discusses the significance of the topic, sums up the achievements and the deficiencies of previous studies at home and abroad. Secondly, it analyzes the relevant theories of financing structure of tea industry, tea industry’s characteristics, and points out the existing problems in the tea industry financing. Then this article established a system of factors influencing tea finance through deep study and analyzes influence degree of factors. Based on this, according to the results of a questionnaire survey this paper finds out the main factors affecting the tea industry financing by using SPSS software, and establishes the scoring model of the influencing factors. Finally according to the conclusions of empirical research, combined with the actual situation of tea industry in China, this paper analyzes the results, gives the corresponding countermeasures of tea industry financing, and points out the limitations of this study.The innovation of this study lies in analyzing the status of tea enterprises in the entire tea industry and the relationship between the upstream and downstream tea enterprises from industry value chain. Based on this, the article achieves the influence factors of tea industry financing. In the course of the study, this paper combines with the characteristics of the tea industry, adds some policy recommendations that are suitable for tea industry financing, which may have the certain reference significance in promoting the healthy development of tea industry.