Bankcard’s Promotion Effect On Chinese Urban Resident’s Consumption

European sovereign debt crisis dragged down the global economic recovery. Inthe overseas market demand of large-scale government investment is difficult to lastfor long, start the domestic market expand consumption to promote our country’seconomy is developing with high speed growth is rather important and urgent. In thiscontext, the Government has introduced a number of macroeconomic policies topromote economic growth. In the "about the credit structure adjustment opinion", thebank of China remittance supervision committee with the people’s bank of Chinaexplicitly proposed "encourages the development of consumer credit, completes theconsumer credit market." As can be seen, in order to change the structure of growth,accelerate economic restructuring, consumer credit will stimulate consumption andeffective means to promote economic growth.With the development of computer information technology, all aspects ofpeople’s lives have undergone tremendous changes, the commercial banks for therapid development of information technology driven bankcard to become the latestform of currency evolution-the carrier of electronic money has human society intoelectronic payment Times. Bankcards as electronic money, not only changedpeople’s consumption payment also change consumer payment habits of the people,the bank card payment and credit card consumer credit function to enhance theresidents’ propensity to consume, to which actively stimulate economic growth.The literature of the bankcard industry has shown that bankcards havepromotion effect on consumption. This paper mainly from the following severalaspects to discuss that, first of all from the people’s bank of China report summarizesbank card consumption credit market scale and so on, from existing literatureanalysis in urban residents consumption behavior characteristics1990s, consumerbehavior characteristics of China’s urban residents realized liquidity constraints andconsumer behavior under uncertainty. Integrated to the existing literature that affectsthe residents’ behavior, based on two theories:(1) the credit card consumer crediteffectively promotes consumption;(2) bank card payment enhance residents’propensity to consume which increasing consumer. And on this basis, Built theconsumption function model that contain variable marginal propensity to consumeand Credit card consumer credit. Select the2002-2011years of quarterly data, theuse of econometric regression analysis, and empirical role of credit card outstanding balance of urban residents’ consumption. And the last issue and current of the newcredit card should be compensation for current consumption balance of the marginalcontribution is respectively0.89and1.13. China’s bank card payment on urbanresidents’ consumption behavior, Bank card payment on urban marginal propensityto consume influence coefficient is0.064676. Finally, through the profit from theoverseas (the United States, the European Union, South Korea) the development ofbank card industry method and experience, summed up the development of bankcard industry in our country policy suggestions.