Tea-chicken Breeding Project Plan

Beginning with early scale agriculture and high-yield agriculture,Chinese agriculture has developed20years.Meanwhile,demand and supply of the agricultural products are moving towards balance in its peak period.The demand of agricultural products has shown a trend of diversified development, such as organic agriculture, characteristic agriculture, and so on. This trend leads to change the pursuit of agricultural products from quantity to the quality. Based on the development of the ecological agriculture and combined the changes of the demand at present phase with the scarcity of ecological agricultural products, this paper designed a plan.Based on Tea-chicken agrotechnique, a way of ecological farming, this paper made a project planning report.Through high-quality seed selection and special farming methods for high quality, health and ecological poultry products, Tea-chicken agrotechnique meets people and some high-level catering’s demand for health, high quality poultry. The project made a detailed needs analysis to ensure the uniqueness and scarcity of market.At the same time,it also makes a competitive analysis and contrast with product of the same category to ensure the correct marketing strategy. Furthermore,the project planning report stipulates management to ensure the use of culture, seed selection and fodder in ecological way and organic management in batches.In addition to the methods of strict standards, the division of labor constituent is clear-cut,each one being changes specifical responsibilities. Based on market analysis and products advantages, the planning report make a plan for network promotion, online and offline promotion:Brand positioning--middle and end ecological, health food. The project planning report consists of detailed financial statements(including operation of the project financing and capital, clear analysis of the project profitability, and ratio of income and output), and some long-term planning(including the withdrawal of venture capital,the planning and promotion of new products). The project plan report summarize many aspects, culture, location, selection, breeding, market included, also adopts a novel farming way.The farming methods and models are innovative. In Ya’an, the geography and environment have the advantages to develop the "green ecological" culture. Based on "ecological", and positioned quality poultry products,Ya’an will enter the high-end market. The products cater to the high-end consumer groups with ecological, health, green and high-quality consumer concepts.The project is certain replicative, also can do some promotion on agricultural development. For Chinese agricultural development, the project can also make some diversified attempts, and provide some experience and technology transfer for regional development.