Public Enterprise Product Consumer Fair Trading Rights Protection Of Economics

Pubic enterprises are referring to this kind of enterprises whose productions are closely related to the national life, such as electric power, telecommunications, post and aviation. The products have certain degree of availability to the nation. So from the macro point of view, the products are of the public nature, which needs these enterprises who provides this kind of products in the pursuit of the own maximum profit at the same time also needs to give attention to the welfare of consumers, improving the performance of the whole society benefit.Between the end of the twenty century and the beginning of the21st century, the pubic enterprises concept was put forward. The government relaxed for monopoly enterprises’ regulation, such as electric power, and hospital, etc., and the government gradually from direct management into deregulation, and the enterprises were responsible for their own profits and losses. This caused now public enterprises in order to achieve its production cost recovery and the pursuit of profit targets, appearing constantly infringing upon consumer behavior of fair dealing.However, no matter from the legal angle or moral point of view, requiring public enterprises can not only pursuit monopoly profit and the maximum encroach on consumer surplus, and their products’ price is also adjust. The new price can not have advantage for some people and cause damage to the other people.Market economy is both legal and moral economy, therefore realizing fair trade is essential for the social and economic operation in reasonable condition. However, in our country specific economic operation process, because the market main bodies have different market position and different interests point, leading to public enterprises and their products trading between the consumers and production has a large degree of inequality. Unfair dealing events occur repeatedly, such as high charges in telecom industry, electricity price rising constantly, and these actions are serious violation of the consumers’ fair dealing. There are specific reasons for these situation:on the one hand, the public enterprises have the nature of monopoly, abusing of dominant market position for monopoly profits; on the other hand is because of our country’ legal system is still not perfect and fair trade legal environment are insufficient. In the face of public enterprises product unreasonable prices and other unfair trade practices, because our country judicial organizations lack of effective incentive mechanism and the legislation organizations have not create a sound legal system, especially the legal system is not perfect, leading to high cost for protecting right of the consumers, consumers often can only endure enterprises’ unfair treatment. So once appearing large-scale damaging consumers fair dealing situation or consumers to public enterprises product pricing mechanism has greatly dissatisfaction and the present existing system is hard to safeguard the legitimate rights and interests of consumers, leading to serious economic and social problems. Therefore, studying the public enterprises productions or service consumers fair trading right protection, by constructing a more optimized product pricing model and analysis of the legislative and judicial organs and trading in the implementation stage of the respective game strategies, for improving the welfare of people and maintain the consumers fair trade rights and interests, for constructing harmonious society, has important significance.This paper includes two angles. One is the recovery of the cost and another is the fairness of the trade. Though the study of public enterprises product the adjustment of pricing mechanism and optimization of social trading system two aspects find the more reasonable pricing mechanism, and make the social trading system more perfect. From the point of view of the enterprises, we need to optimize the products pricing mechanism and improve the welfare of consumers. From the social point of view, we need to constantly optimize trading system environment. Though analyzing the enterprises and government and consumer’ strategies in the process of trading and explore the countermeasures of improving current trading environment, only by this way can we improve the trade fair and the social welfare.