Research On The Model For Estimating Dividend Payment Ratio In The Blue-Chip Companies

The dividend policy is not only the decision of the listed company interests’ distribution, but also an important way for investors to obtain benefits. With more and more in-depth participations, investors’long-term investment of psychological is higher than it is short. Investors pay more attention to the enterprise is able to sustainable development, whether to have long-term investment value. Investors want to through the dividend policy to learn about the future of the company development prospects, and enterprise also hope to through the good dividend policy to convey information about the company, hope to find a better dividend policy to attract more investors.For dividend policy choice is mainly from the cash dividend and stock dividend selection. The cash dividend is the most common dividend payment in the form of cash dividend will reduce the release of the company’s retained earnings and cash, if there is no corresponding profit ability, low quality of listed companies issuing if cash dividend will assume higher cost. The way to stock dividend issue dividend to shareholders don’t need to issue cash, and can reduce the share price, to attract investors. At the same time stock dividend exists a drawback:issuing stock dividend need only do book records so imitation is very strong, so can’t distinguish optimal performance listed companies and the excellent performance of listed companies.Based on the optimal performance listed company as the research object, and try to construct excellent performance of the listed company of dividend payment rate estimation model, thus for managers to select the optimal dividend policy provide a standard. This article studies the main choice cash dividend policy, and because the exterior factors hard to measure, in this paper, the influence of factors dividend payment rate to consider the company’s internal factors. Use the mathematical SPSS19.0software to selected data for processing. Conclusion the influence of the factors and dividend payment rate the influence degree of the corresponding. According to the internal factors of the influence of the dividend payment rate, to construct the optimal performance dividend payment rate estimation model.