"Declaration" Advertising Of Financing

In the1870s, the Shenbao was founded in Shanghai. At the beginning, there were a few financing ads. Then with the development of China’s modern financing tools, it become frequent that amounts of financing ads were published on the Shenbao. This paper tries to use financing ads on the Shenbao as first-hand historical material to reveal the development of financing ads. It inspects the evolution and characteristics of modern China’s capital market and financing tools at the macroscopic level. And from a macro point of view, the business operation of modern lottery, bonds, stocks and savings are discussed. The summary of this paper is that modern China’s financing tools were trying to diversify and it retained a lot of Chinese styles as well as in the process of implantation and operation.Throughout the development of the theory and practice on modern financing tools, it can be seen, the business operation of modern China’s financing tools is the product of the development of peculiar history. However, it failed to attain perfection after the decades of continuous improvement. Now, China’s capital market and financing tools are both at the stage of development as similar as to the condition in modern China. And researching on the business operation and development of modern tools, will provide some good historical lessons for improving the operation of today’s capital market much better.