Express Business Marketing Strategy Research Of Tibet Autonomous Region Postal Company

After reform and opening up35years of rapid development, China’s rapideconomic development and people’s living standards improve, the postal courierindustry has provided a broad space for development. Postal sector and graduallyform a large-scale enterprises as a leader, small and medium enterprises as themainstay of postal pattern. Not only more complete industrial chain, service qualityand speed are better able to meet the growing needs of the current, but as the world’smost populous country, China’s postal sector is growing at a high speed ofdevelopment and become the world an important part of the postal sector, to meet thebasic domestic needs of the people and the international market requirements. In sucha context, in the market there are many companies large and small, postal, couriercompanies have been established, and also provides high-quality services, which forTibet postal companies is a big challenge, in such conditions,, in this paper, TibetPost as research subjects to give their analysis of the market environment for itsstrategic development to provide practical reference and recommendations.With international courier company, China’s postal services is still in its earlygrowth stages, and many large international courier companies to enter the domesticmarket, the postal company has brought great impact. Therefore, in the fiercecompetition in the market can be developed, it must be on the market environmentand competitors accurately grasp the situation, and thus accurately their companiesstrategic positioning, market occupation, and ultimately gain a competitive lead. As inrecent years, China’s economic growth rate is still fast so for Tibet postal companies,there are still many market opportunities. In this paper, the following parts of TibetPost Courier business development strategy for analysis:The first section of this paper first gives groundwork for this study from theresearch background, literature review, research significance and research frameworkto give elaborate on this study pointed out the direction and provide a theoreticalsupport. The second chapter of the Tibet Post marketing situation analysis, tounderstand the background of the company, we have given the company the marketenvironment and marketing condition analyzed. In the third chapter, based on thearticle in Chapter Tibet Post marketing analysis, the use of PEST analysis, Porter fiveforces analysis, strengths and weaknesses analysis, corporate development obtainedcompetition conditions, strengths, weaknesses, as a business strategy for the futuredevelopment of reference. Finally we analyzed the current marketing problems,including the lack of knowledge about marketing, lack of innovation and overallmarketing planning, marketing talent shortage, marketing effectiveness is difficult toachieve, the price system is not flexible. Distribution channel is not smooth and so on.From the angle of Tibet postal market segmenting, ensuring high-quality customers,training and incentive marketing personnel, improving marketing mode, optimizingmarketing channels, we put forward the idea of the overall development of Tibet PostCourier Service Company, including Strengthening the marketing consciousness,strengthening the relationship marketing; Improving corporate reputation, buildingcorporate branding; Improving service quality, enhancing customers’ confidence; Integrating marketing resources, marketing team building; Setting reasonable extentof price promotion and so on.We hope that through this analysis we can help the courier business developmentof Tibet postal company providing some valuable strategic direction and can providea reference for some other enterprises.