Brand Loyalty Of Chinese Customers Toward Joint Venture Automobile

The purpose and focus of research is to determine joint venture automotive in Chinese market, influence of brand loyalty on consumers, examine the ways to measure brand loyalty of consumers, Analyze the loyalty of Customers, to investigate how the respondents are influenced by factors of brand loyalty towards joint venture automobile brands.It also provides a comprehensive understanding of five study domains: brands and branding, brand equity, brand loyalty, automobile market, and brand loyalty in automobile market. And discuss ways to enhance brand loyalty in auto market through analyzing different components of brand surround, like advertising, and other factors.This research investigated the loyalty of Chinese consumers toward joint venture automobile,beside of that China is the largest auto joint venture market in the world,It has Huge local market, cheap labor, fast economic growth, and distribution channel. However, this market differs widely from other countries with specific culture and development context. Factors influence consumer’s attitude toward brand loyalty. This study investigates brand loyalty toward joint venture auto brands from a strategic and views of Chinese industry market.The search used SPSS statistic software to analyze the data and assess the variables of brands loyalty. The Questionnaire consists of35items and divided to some factors. The conclusion refers to the result of variables that have been used to check the loyalty of Chinese consumers toward joint venture auto brands. Some of factors were support the loyalty to brand and others not support enough.