An Empirical Study Of Factors Influences The Purchase Intention In Moblie Onlie Games

In the recent years, with the popularization of smart phone and the fast development of online games on smart phone, more than more people are starting to player mobile online game. And more and more game developers and publishers are starting to make high quality online games on start phone platform. The F2P revenue model which is used on PC online games becomes the main stream of the revenue model for mobile online games. By far, many researches about F2P revenue model of PC online game already have been done which covered player game attitude; player purchasing attitude towards virtual items in game as well as purchasing well. However, in the field of mobile online game, there is no relevant studies have been conducted.This research is aiming to propose and verify a model to determine the factors which influence the purchasing well of mobile online game players in purchasing virtual items. We will collected data through online questionnaire and analyze the relationship between the purchasing well and purposed influence factors with Amos, s...