The Problem And Countermeasures Which Zhuhai Foreign Trade Enterprises Encounter Under The Appreciation Of RMB

With the growing of China’s economic strength, foreign tradedependency also enhances unceasingly. Foreign trade enterprise under theinfluence of exchange rate volatility is becoming bigger and bigger.Market-oriented reform of RMB exchange rate since2005, the continuedappreciation in the RMB against the dollar, to make the import and exportbusiness of foreign trade enterprises has been a big impact. Objectivelyspeaking, the appreciation of the RMB on foreign trade enterprises cutboth ways. The positive impact is that the appreciation of the RMB willspeed up the transformation and upgrading of enterprises, improve theircompetitiveness, accelerate the pace of enterprises implement the "goingout", but also can effectively reduce foreign trade friction. The adverseeffect is that the appreciation of the RMB will greatly increase the exportof foreign trade enterprises pressure, reduce the foreign trade enterpriseexport revenue and profit levels, also increase the risk of exchange ratefluctuations, thus increase the management risk of the foreign tradeenterprises. The Zhuhai foreign trade enterprises relying on its ownposition, actively implement the country’s opening to the outside worldpolicy. After reform and opening up30years development, Zhuhaieconomic development has long been integrated into the process of globaleconomic integration. Therefore, this article takes the Zhuhai foreign trade enterprise as an example to analyze existing problems in the foreigntrade enterprises and the main countermeasures under the background ofthe appreciation of the RMB.This paper mainly consists of the following content. In theintroduction part, the article analyzes the research background, researchsignificance, and the research status at home and abroad. Then, the articleanalyses some basic theories of research impact of currency fluctuations,increase the article analysis the scientific nature of the problem. Then,this paper analyzes the appreciation of the RMB to the Zhuhai foreigntrade enterprises to produce positive effect and negative effect.Enterprises should face up to the adverse impact of the appreciation of theRMB, actively use positive effect to improve trade situation. In order toeffectively cope with the adverse effects caused by the appreciation of theRMB, the article puts forward the specific response. Such as speed up thetransformation and upgrading of enterprise products, increase of foreigndirect investment, reasonable use of financial tools to avoid exchange raterisk, opening up overseas production base and so on. It is important tonote that in this part, the article analyzed several kinds of new measuresof the appreciation of the RMB, which is a major highlight of this article.At the end of the article, the article has XX knitting co., LTD as anexample to analyze the problem and the main response of the foreigntrade enterprises under the background of the appreciation of the RMB.