Marketing Strategy Audit Based On Customer Value Perspective

Marketing strategy is the key of enterprise marketing activities, the marketing strategy for the audit is of great significance in promoting the implementation of corporate marketing strategy and the improvement of the overall strategy of the enterprise, the foundation and the key to other project audit also business. In the information society, the new electronic components enterprises to promote the rapid development of society and the advance of science and technology related industries, but because of the complexity of unique new electronic products and target market environment, the enterprises in the formulation of marketing strategy and audit aspects also has the distinctive quality and the complexity of certain. In this paper, a more comprehensive and objective perspective to study the marketing strategy of customer value based on the audit, and the new electronic components enterprises as the research object, proposed targeted improvement program.This paper first reviewed the customer value and marketing strategy audit related theory, based on the perspective of customer value, according to the characteristics of the new electronic components enterprises, research and discussion of this kind of enterprise marketing strategy, how to develop, then analyze and study marketing strategy the timing of this kind of enterprise focus; and then takes YT company as an example, introduces the the market situation and the current problems faced by the point; then according to the related theory of marketing strategy audit and method to carry out its marketing strategy audit; finally, the results of the audit, discussed YT company marketing strategy improvement scheme and implement security conditions.Through the audit, clearly and accurately find out YT company’s problems, puts forward the improvement scheme has been part of the execution, and get the correct feedback market.