Asset Financial Products Marketing Strategy Of HT Securities

Form the beginning of the December18,2003establishment of collective asset management schemes and engagement in collective asset management business in accordance with the Client Asset Management Business of Securities Companies Trial Procedures (CSRC Order No.17),the asset finance products have a great improvement.While expanding, but still far less than its market visibility and similar financial products: fund financial products and financial products. With the reduction in commission income from securities companies, the development of asset financial products for the assets become very important. There are a large difference in product marketing, product diversification, product integration and the service channel. Therefore, this is pressing problem.HT Securities Companies from2005began to develop Asset Financial Products, five years to11the number of products, the market share of6.96%, and have a good market performance, with a certain representation. This thesis intends to find out the opportunities and challenges faced by Asset Financial Products, of HT Securities Companies, using marketing strategic management theory on the basis of sufficient study, through analysis of macro environment, industry environment of securities industry and competition among financial products; finding out both the advantages and disadvantages of enterprises through evaluation of the internal resources of the HT Securities Companies. Next, by centering around orientation and aims, using the SWOT analysis method. Besides, it has also confirmed the product, service, price, place and promotion has formulated five marketing strategies; and institutional points of marketing strategies of Asset Financial Products, and stage steps. While supplying suggestions management for comprehensive innovation n Human resources、 technical support and marketing abilities etc.