Study On Motivation Of Fair Value Tendency Of Listed Companies

The fair value measurement is the staggered product of macroscopic and microco-sic environment influence.Finacial Accounting Standards Board（FASB）and Internati-onal Accounting Standards Board(IASB) play a key role in the development history offair vale measurement,and are committed to building a global unified standards of fairvalue. In May2011IFRS13issued by IASB marks FASB and IASB realized thesubstantial convergence. Under the influence of international environment,our countryissued a new accounting standards by Accounting Standard of Business Enterprises(ASBS)in2006,in which reuse fair value is highlight（previously experienced first use in1998and avoid in2001）,fair value measurement both in abroad and domestic haveundergone a tortuous development process. At each stage,standard setters and executorschoice of fair value were influenced by many complicated factors,these factors are thefocus of this study.In this paper,based on theoretical and empirical research to study.In the theoretical part,based on the review of research on fair value at home andboard,defined the concept of fair value tendency, further analyzed the profit choicespace of fair value rule,introduce the related theory in behavioral science. From theperspective of behavioral science, summing up six characteristics of fair value tendency,and analyzed the policy makers and practitioners’s motivation of fair value tendencyrespectively. In the empirical part, introduce the degree of fair value tendency describethe fair value tendency of enterprise, using the sum of profit and loss from the fair valuechange and other comprehensive income account for net profit to measure this index. Inorder to test the motivation affect fair value tendency’s degree and direction, compiledHu-Shen A shares listed companies‘s data from2010to2012, eliminated financialsector’s data(execute special accounting policy) and other data is not in conformity withthe purpose of this paper research. By logistic binary regression model and linearregression model to arrive at:Degree of faire value tendency(DFVT) of enterpriselocated in the developed economically area is lage;industry characteristics have acertain degree influence on DFVT; company which have defferent nature and governacestructure will have defferent DFVT;directors’ compensation and the company’s financialindicators will have different influence on DFVT.At the end of this article, combinedwith fair value draft at the present stage in China, putting some suggestions for betterimplementation of fair value.