Based On The Information Technology Platform Of DBY Securities Business Implementation Branch Innovation Research

In China’s securities market has experienced from sprout to the development,from the mess to clean up after a series of process, the current securitiescompanies in the traditional brokerage business as the main mode ofoperation, the largest profit proportion commission income. Securitiescompanies in the grope for the creation of new profit way, put forward the"innovation" business, financial industries in the process of "innovation" avariety of business and the combination of the asset management business ofsecurities companies, to develop various forms of "innovation", all products ofthe asset securitization. At present, the asset management qualification ofsecurities companies, fund companies, trust company. When many investorsholding large cash, bank deposit is no longer for their money. Because a yearabout3.2%of the interest earned on a regular basis, far below the trustcompany, securities company’s annualized yield about8%or even higherreturns. Can have higher than bank so many benefits, because the bank isstipulated by the people’s bank of fixed rate system, the non-bank financialinstitutions through the aggregate asset management plan, investment fundsor trust plan, set up related investment projects only door management,revenue sharing. The business by the contract, agreement, the two sidesreach a consensus, in a certain risk line of security mechanisms such asforced delivery or claims, so customers the benefits and interests could besecure.Securities companies themselves able to raise big money, entrustedcollection asset management plan.If the conditions are not mature, or lack ofqualification, you can do the middle party help investors achieve its finalinvestment. Such as "investment consultants","financial advisor" and othervarious identification to realize the investment and funding projects dockingprocess, the securities company and compared with the traditional brokeragebusiness called "innovation". Compared with traditional brokerage commission’s mode of operation, there is small, characterized by a singlecustomer in securities trading, customer resources and no account restrictions;"Innovation" has a single business income is high, the cycle is long, etc. But"innovation" business success probability is low, the business negotiationduring the overhead cost, all conditions between the investment and financingand its qualification to demand higher, so it is can’t depend on their income asthe main source of income of the securities company. Exploration andinnovation of this kind of business model, accumulate experience, seekingbusiness channels and opportunity is hot spot in the industry. Foreignsecurities company actively set up its own brand image, to the regulatoryagency to apply for the qualification; Internally, the management should bestrengthened to establish effective mechanism of risk aversion. Securitiescompanies achieve prospective in our business at the same time, its"hardware" must keep up with, to be accompanied by the expansion ofbusiness information systems at the same time to realize the collection ofinformation and integration of the input, for the front-end business goodsupport.From the perspective of information system’s function and development,the information system shall meet the current needs of the business at thesame time, should also have certain forward-looking. The securities company"innovation" business in full swing, so to speak, so how do you for this positivetrend to manage risk, and then add a pair of wood, play a positive role? Thiswill be a more rigorous and large scale levels.The author try to DBY securities branch as the research object, analysis ofthe securities company "innovation", to explore business development ofinformation technology platform. After research on company in the near futurethe business case, introducing the automaker’s research and development ofMOT system, so as to realize effective information, more flexible combination,effective series of various types of business, promote business developmentspace. At the same time, in order to improve the company’s businessmarketization, MOT system innovation as a business platform for the information technology, designed to improve business efficiency, achieve allaspects of the data analysis, the summary of liquidation, the result feedback,remind, reduce manpower maintenance costs; Also for the future progress ofe-commerce lay a certain foundation.