Three Killed, Online Brand Promotion And Extension Study

The most important thing for online games is to have enough loyal players, and it is likely togain profit. But the Sanguosha game is different from the general sense of online games, notthrough playing blame or completing a series of tasks to get up graded, but combine the cardsand the Sanguo stories, define different cards for different functions, a number of characters toparticipate in the game at the same time, according to certain rules of the game to completethe task.This study use the form of case analysis,firstly analysis the game industry, the company andthe development of the Sanguosha game.The game industry and the development of theSanguosha game shows a tendency of becoming mature. Laws, regulations of the online gameindustry are more and more normative. The number of players has begun to slow, whichindicates that the development of the brand has encountered the bottleneck, and must find anew development opportunity, breakthrough to ensure its brand can’t be boom-bust.Brand communication actually is the process of brand image shaping and strengthening. Wecan use the brand to brand extension, and choose different industry cooperation or theextension of product lines.Through the Sanguosha game of cooperation with Huafeng, lenovo, China merchants bank,and the development of Sanguosha cartoon, we can more clearly found that the problems ofthe Sanguosha game in brand promotion, and be able to find a reasonable solution. Whilebrand awareness of the Sanguosha game is not high in game industry,can’t compare with Sohuchangyou,NetEase,Sdo, but we can integrate resources online balanced development, at thesame time to carry on the brand extension, the development of peripheral products, swaps orchannels to share resources such as ways to increase the brand value of the Sanguosha.