Empirical Study On Third-party Payment Enterprises Improving Costomer Value In Modular Organization

With the development of economy and information technology, the modular has beenwidely used in various types of industries, The service industry modular organization alsoshowed a continuous improvement and mature trend. For a greater degree ofdiversification and individuation of customer demand, the third-party payment enterprisesas the core organization great changes have taken place in the value chain and presents themodular trend gradually, formed with third-party payment enterprises as the core ofmodular organization.According to existing researches of the modular organization, current studies focusedmainly on the effects of modular organization at the enterprise level, there are manyresearches on customer value electronic shopping mode, However, there are not so manytheoretical and empirical researches to show how effect of modular organization toenhance customer value, especially the modular organization of the third party paymententerprise enhance customer value. Hence, in reference to the social network analysismethod, build the modular organization of the third party payment enterprise of thetheoretical model to enhance customer value function. On the basis of the variables in themodel of operation, through the design of questionnaire, using spss17.0and eviews8.0empirical statistical analysis software to test the effectiveness and credibility of membersof the third party payment companies to the customer value. Through empirical research toprove, the modular organization of the third party payment enterprise can have differenteffects on customer value in the total customer value and total customer cost, provide atheoretical basis to create customer value, enhance the core competitiveness of enterprises...