Research On The Development Of Personal Wealth Management Of Commercial Banks In China

Since1978, China has adopted reform and opening up policy, after thirty years of development, China’s economic level has been upgraded to a new stage, thanks to which, the wealth of our population is also growing, traditional bank deposits interest income has been gradually brought unable to meet people’s need for wealth preservation and appreciation, people desperately need personalized and diversified investment channels, so that their existing property to do more to create the greatest possible value, thereby enhancing their living standard.At the same time, as the market continues to accelerate the process of China’s market interest rates, the main source of income for traditional banks-savings and loan spreads are narrowing,which speed up the bank’s business transformation and optimize revenue structure. Commercial bank develop personal financial services can not only meet the needs of residents in a variety of finance and investment, but also for the bank to bring new profit growth point, and enhance the competitiveness of banking industry, promote the transformation and upgrading of banking structure.The structure includes the full text of the following six sections:The first part is the introduction, I introduce the paper’s background and significance in this part, and the research status in the face of the growing financial needs of the people, the urgent need to upgrade the bank vigorously promote the development of personal financial services for the bank’s development and to meet the people’s investment needs, the meaning is very significant. The second part introduces the connotation of personal finance banking business, including its type and characteristics; then is the basis of relevant theories and personal financial services, they have an important guiding significance for the development of personal financial services. In the third part,I analyzed the urgency of the bank to develop the personal finance business. The fourth part is to analyze the development of the practice of personal financial services in developed countries and regions as well as to learn from China’s banking industry. The fifth part is to introduce the current situation of the development of banking personal financial services, and thus analyzed the existing problems. The sixth part is made corresponding countermeasures and suggestions based on China’s banking problems of personal financial services.