Effects Of Typical Promotion Tools On The Promotion Effects

With the reform and opening up, the number and types of consumer productsincreasingly rich, competition between dealers is becoming increasingly fierce.Promotional corporate marketing strategy mix occupy an increasingly importantposition, but also more and more operators attention. Before promotion companiesare expected to have a promotional effect, but companies tend to ignore the degree ofassociation of different promotional tools and effects between different promotion.This paper will first elaborate the significance of this research from boththeoretical and practical aspects, then draw up the related questionnaire by looking uppromotional tools and promotional effect literature. Use the method of empirical studyto explore the influence of different promotion effects of four different promotionaltools which is shopping sweepstakes, gift shop, gift samples and price discounts.Promotional effectiveness is constrained by many factors. The type of consumersis also a factor. This paper will take the consumer types of temperament as a startingpoint, dividing consumers into choleric, sanguine, phlegmatic and melancholic. Thenuse empirical analysis method to explore the behavior response of each kind of typicaltemperament consumers from facing different promotion tools. The results show thateach kind of temperament types of consumers have a unique character and havedifferent behavioral manifestations in different promotion tools.The paper attempts to combine the theory of product life cycle and the result, andexplore each life cycle for consumers. Then the paper tries to analyze the crowd ofpersonalized merchandise helping dealers to take the most appropriate means ofpromotion.