Research On China-Africa Traditional Application Of Revenue Management Hotel Industry In China

The revenue management originates from American Airline industry, the hotel revenuemanagement theory and applications were developed by American hotels along with theglobal hotel market gradually tend to be saturated, and competition between hotels becomeintense more and more. Since2002, Chinese hotels industry started to import and utilizesAmerican hotel revenue management theory and system; it was widely accepted and usedby hotels as a new booming hotel management theory and practice. As a research topic,this thesis has certain theoretical and practical significance, which can enrich the content ofChinese hotel revenue management theory. With the situations changes in domestic hotelmarket, how to utilize the revenue management to apply to the non-traditional area inhotels, e.g. restaurant; function space, to improve the hotel overall revenue managementlevel by extending revenue management theory, which has realistic guiding significance.By using the theoretical analysis and empirical study, to expound the traditional applicationof the hotel revenue management e.g. market segmentation, demand forecasting, pricingand inventory control, oversell etc. and to analyze and demonstrate how to manipulaterevenue management in non-traditional area of hotel operations. At last, it is demonstratedthat the revenue management theory are applicable to the hotel restaurant and functionspace by using the Raffles Beijing hotel actual figure as an example.This thesis starts from the hotel restaurant and function space as the innovation point of thenon-traditional area in domestic hotel revenue management, to demonstrate that the theoryis applicable to the hotel food and beverage, banquet area. Because the revenuemanagement is a kind of integrated application theory, inclusive of Economics,Mathematics and Consumer psychology, and it will be sure to get rapid growth by thepractice of specific. Especially, along with the research and development on the ITtechnology, plus the cultivation of revenue management culture and senior talent by hotels,it can accelerate the overall level on hotel revenue management.