Marketing Strategy Research Of International Business Of Agricultural Bank Of China, Ningxia Branch

On the background of Western Development Strategy, the expansion of foreign trade in Ningxia Hui Autonomous Region has a sustained, rapid and stable growth in recent years, this provides a good development environment with commercial banks to develop international business, and the banks race to control the market share.International business was setted up in Agricultural Bank of China in1992,they devoted themselves to enlarge customer scale,improve market share,build brand image.But due to some reasons,such as lack of customers,the international business has a weakness position and make a slowly development. With the foundation of joint-stock commercial banks,such as the CITIC Bank and the Shanghai Pudong Development Bank.The competition of commercial banks for international business is heating up.It’s urgent for A.B.C.ningxia branch to correct it’s marketing strategy of international business.This article analyzed the internal and external environment of A.B.C.Ningxia branch, with the main line of goods trade of export and import market, subdivision the whole enterprises, compared with the five major state-owned commercial banks, combine the company business products and marketing system. Thus discusses the present conditions and the existence question profoundly, guided by the Theory of Scientific Outlook on Development. Offer a more suitable proposal for A.B.C.Ningxia branch to promote its marketing, hoped that the international business of A.B.C.Ningxia branch achieve a sustainable development.