The Study Of Relationship Of Corporate Social Responsibility And Corporate Performance

Since the reform and opening policy of our country, especially during the recentyears, our country has developed rapidly, and the contents of the society are more andmore abundant. The social citizens’ democratic awareness is also becoming sound,and citizens have more demands of society. At the same time, citizen demands ofcorporate are greatly changing.The concept of Corporate Social Responsibility is originated from America, andafter several years of development, it has become a standard which can measurewhether a corporate is successful or not in the fierce competition of marketcircumstances. It is a problem that demands prompt solution that how a corporatebears social responsibility to coordinate the benefits of stakeholders.After many years of development, our nation’s corporate social responsibility hasbeen gradually accepted by corporate, general public and society. But the conflictsbetween corporate and society have been increasingly prominent due to the corporate’overdue pursuits of economic benefits. In recent years, events of corporate violatingmorality emerges one and after, This makes the conflicts between corporate andsociety become more and more severe and the voice of demanding corporate bearingsocial responsibility is louder and louder. At the same time, the expectations of societyfor corporate fulfilling social responsibility are also high.Although related laws of corporate social responsibility have been introducedfrom the view of the government and the society, and strict rules are also included.However, from the view of corporate, cognitions and performances of corporate socialresponsibility still need to be improved. As for the reason, I think a balance should befound between corporate social responsibility and corporate development, in orderthat the corporate can realize that the balance exists between corporate socialresponsibility and corporate performance. Thus the subjective initiative of corporate’fulfilling social responsibility will be motivated, and corporate will take the socialresponsibility actively, but not to accept it in a positive way. For this purpose, I dosome surveys from this point of view, and I hope that what I do can provide some helpfor corporate’ fulfilling social responsibility. I hope our ecological environment can be improved, the corporate’ social contradictions can be remitted during the constructionof a harmonious society.Based on the purpose and the requirement of the survey, this paper organizesrelated documents, adopts logical analysis, with the help of the combination ofManagement and Economics, uses game theory and Folk Theory, together withcomprehensive qualitative analysis and quantitative calculation. In this way, corporatesocial responsibility and corporate performance’s conclusion is made. Thensuggestions are given according to the conditions of the country and corporate. Thesuggestions are aiming at corporate social responsibility and combining thegovernment and the corporate.The creativity of this paper is that the writer reads many related books. Thewriter combines qualitative method and quantitative method to analyses therelationship of corporate social responsibility and corporate performance, creates achart of the relationship of corporate social responsibility and corporate performancebased on stakeholders and puts forward correspondence advice.