The Research Competitive Strategy For Investment Banking Development Of Western Securities Co., Ltd.,

In recent years, Chinese securities capital market is more active, especially equity financing in terms of growing demand, in order to better grasp the market opportunity, also in order to better development in the competition in the securities market, securities company with its business in the west and actively carry out investment banking business, to seek to improve their business brand and core competence of approaches and strategies, but more clear investment banking business development strategy, has become the current western securities investment banking business is an important work.This article through to the macro environment of western securities investment banking business, the general characteristics of the industry, industry structure, the internal and external environment analysis, proposed meet the differentiation competitive strategy of the development of their own situation. First of all, through to the investment bank and related theory of strategic management research, combining with the development of the western securities investment banking business, respectively from the external and internal environment analysis, by using PEST analysis method and EFE matrix, analyzes the external environment of western securities investment banking business strengths and weaknesses, securities investment banking in the west and faces a huge external opportunities, such as national policy support, but also threatened by lack of investment banking talent outside; Through porter’s value chain model and IFE matrix analysis method, analyzes the western securities investment banking internal environment opportunities and threats, although with the strong research strength of the internal advantage, but there is also lack of brand, business model is not clear internal weaknesses. Secondly, through the SWOT analysis and QSPM matrix, the method of determine the strategic choice for the western securities investment banking. Differentiation strategy as the western securities investment banking strategic choice. Finally, put forward the western securities investment banking business competitive strategy implementation of the security. Western securities investment banking to eventually make the differentiation strategy to get effective implementation, should be prepared for optimizing organization structure and management mode, to shape culture, efficient investment Banks to enhance investment in resources, strengthening lateral departments, optimize allocation of human resources, optimize the investment banking business process, improve the ability of the placement, etc.This article through to the western securities investment banking business development strategy research, expect to help foster the western securities investment Banks to form their own core competitiveness, at the same time also hope that this article studies to other securities of the company’s investment banking business has the certain reference and reference.