| The rapid development of e-commerce over the past decade, especially in Alibaba, Tmall, Taobao platform, greatly changed the business model which makes consumers have a closer contact with the companies. It also makes transactions more transparent on both sides. And more and more people choose online business. Internet is not only changing people’s lives, but also brings more business opportunities. Actually Ali platform serves for business enterprises, mostly small and medium enterprises whose financing difficulties is the biggest problem facing them to expand the business. June2010, Ali founded the small loans company. By integrating Ali Group’s information and transaction data, they set up their own credit system to provide small loans and financing services for the Tmall, Taobao and other membership companies.,Such a new way of financing service brings a big promotion to the majority of network operators. At present research on this business model is less. There is no systematic theory formed in the field. How is the Operational mechanism of this business model and what is the difference between this model and other existing ones are problems worth studying. For the above, this thesis attempts to explore these issues through case studies and comparative analysis.This paper firstly introduces the definition of small and micro enterprises, classification and definition of small micro-credit. After that, this paper describes in detail about Ali small loans’business model, product types, development, financing patterns and interest rates. Moreover, the paper makes a case study about The typical bank patterns of small loans. Then, the author uses the method of comparative analysis to show advantages and disadvantages of Ali model compared with other models. At last the author concludes that Ali small loans’financial model is a good solution to the problem of asymmetric information in credit. It can also accelerate the speed of capital flows and to some extent, provides a new approach to solve the financing difficulties of small and micro enterprises. This paper as well gives advice to the transformation of Ali small loans and the reform of China’s financial systems. |
