Based On The Report Of HaiMo Technology Under The Harvard Analytical Framework Financial

Lanzhou Haimo Technologies is one of the few already in the domestic market of high-tech enterprises. Currently, the company’s main business is the multiphase flowmeter development, production, sales and after-sales service, the use of portable multiphase well production flow meters provide measurement, testing and evaluation services for the oil field exploration and testing clients, is the first commercially available multiphase flowmeter production company, is the market leader in multi-phase metering Georgia oilfield overall security solution provider, especially in recent years, the company entered a rapid development stage, which is rare in Western Areas, which enterprise steeled from weak to strong, out of Gansu, out of the country, to the world, the financial and operating conditions of enterprises conduct research, summarize their experience in running a successful enterprise financial management, analysis of its shortcomings and risks, not only to indicate the direction for the development of enterprises, but also we can prospect prospects of high-tech enterprises, the ability to study its sustainable development program, to avoid and resolve high-tech enterprises running financial risks, and for similar businesses provide valuable reference for development.Harvard Analytical Framework utilization of various analytical methods, quantitative and qualitative analysis, based on the data analysis of financial statements, the appendix to the report and statements, information analysis, and thus the company’s industry background, business and competitive strategy are comprehensive analysis and evaluation. Therefore, this paper intends to conduct a comprehensive and systematic analysis of Lanzhou Haimo Technologies According to identify the advantages and problems of enterprises need to maintain, so as to indicate the direction of future development of enterprises in the science of prediction.In this paper, in reference to the Huang Shi Zhong preparation "financial statement analysis theory· Frame· Methods and Case," based on the book on the use of the Harvard Analytical Framework, including strategic analysis, accounting analysis, financial analysis, analysis of the prospects for Haimo Technology2010to the2013financial statements were analyzed.The thesis is divided into seven parts, the first part of the introduction describes the background of major significance and research framework and main content of the paper; The second part focuses on the analytical framework proposed Harvard and related theories; third part of corporate strategy analysis focuses on the company’s background, the oil service industry profitability and the company’s competitive strategy; clear differentiation strategy in Haimo science and technology, one can proceed to determine the main accounting policies and strategic guidance in the selection and use of estimates, the fourth part of the company is the main accounting analysis, including critical accounting policies and accounting estimates identification and analysis; fifth part is the core part of the whole thesis, that the company’s statements of financial analysis, including its own trend analysis, structural analysis, ratio analysis, cash flow analysis, revealed the company’s overall financial position, operating results and cash flows based on the above analysis.On the basis, first of Part VI of the prospects of the company and the industry, qualitative analysis and forecasting company financial statements for2014on this basis; above analysis, the final part of the paper summarizes the measures and recommendations summarize the analysis found Company’s existing problems and put forward countermeasures and suggestions for the problems.The analysis revealed that Haimo due to intense competition in the industry and technology have their own core competencies and select the differentiation strategy as a competitive strategy, which reflects the difference in the products and services provided by other companies, the technical into a larger and open up overseas markets achieve sales channel differentiation. By analyzing the critical success factors in Haimo Technology principal accounting policies, found that the use ofR&D expenditure capitalized workable space, may regulate a2013profit targets, the company’s annual report examining the past four years, I believe that Haimo disclosure of accounting Information Technology inadequate, poor quality of information disclosure. In financial terms, the main business income in2013the company has increased enormously, and the corresponding changes in cost is not the main business, and thus gross margin in2012improved43.63%; compared with the other three companies, Haimo Technology’s equity multiplier, sales margin and asset turnover are low, making the return on net assets is below to the other three companies. Management efficiency, asset management efficiency Haimo technology are to be improved, and should pay attention to financial leverage, a modest increase in debt financing efforts. In the foreground, through analysis, Haimo Technology’s main business revenue in2014will continue to grow.