A Research On The Development Strategy Of Mud Taste Bar’s Second Enterprising

Today, the increasingly fast pace of life, bar release pressure gradually become the communication of a place of mind, or think, or sing, or communicate with friends or business meetings, the bar is cultural communicators, more people relax place. Healthy development of the industry in the bar It can enhance the taste of the city.In recent years, the number of bars in Lanzhou increased competition is more intense, the paper will be a small bar in Lanzhou-mud taste, for example, describes the operating status bar, consumer characteristics, as well as a bar to further development needed to solve problems and strategies designed to lead the mud taste bar to longer-term development, but also provide a reference for other bars entrepreneurs. In this paper, the theoretical basis of the combination of methods and case study analysis, the use of consumer psychology, customer loyalty, marketing services and other theoretical bar to win the taste of mud and management strategies of customer satisfaction in the development process, the growth of SMEs in the business and developing strategies and paths to win consumers give advice.The main thesis is divided into six parts, the first part is an introduction, is a necessary part of this article; second part is the theoretical basis is the theoretical foundation and the basis of this study; third part mud bar operating status and taste characteristics of consumers; the fourth part is the taste of mud bar market competition analysis; fifth part of the sustainable development strategy of the mud taste bar, the last part is the conclusion and outlook.This study is the second venture in the context of SMEs to develop closer mud bars taste a study by research in this paper gives a taste of the sustainable development strategy of mud, mud taste not only for the development of the bar guidance for SMEs also have a similar role in a reference.