Tianjin Port Cargo Coke Class Market Development Strategy Research

China is coke’s first production country in the world today, the first major consumer and the first exporter, is currently China’s coke production accounted for more than half of global output, exports accounting for almost sixty percent of global trade. Tianjin port, the first in northern China, the world’s fifth world class port, is China’s largest port coke export, with the world’s largest professional modern coke terminal, after more than20years of operation, the enterprise scale and economic benefit with the development of the breakthrough.From the world financial crisis began in2008, coke at home and abroad and the demand of the market weakness, coke exports almost hit bottom, and the bohai sea ports to ramp up production capacity construction in succession, vying to improve port function and level, and tianjin port to form the strong competition. In2013, the state is cancelled the limitation of coke export tariffs and quotas, reported a coke export growth; But in terms of domestic trade, due to weak domestic hong kong-listed running, coke social inventory level is high, the volume has been depressed, port throughput has no obvious improvement. This topic according to the characteristics of port industry in tianjin port coke within the business, the author analyzed the external environment, its advantages and disadvantages, opportunities and threats is clear, thus establish the\"take the market as the guidance, take the customer as the center\" the service idea, build customer manager responsibility system,\"bundled\" customer development, customer\"housekeeper type service\",\"mutual insurance\" quantity price discount market development countermeasures, such as actively develop customers, maintain customers, providing customers with professional and high level of port logistics service, realize the maximization of the ports and the interests of customers explore rapid, sustained, coordinated development of tianjin port coke business direction. Research conclusion to the tianjin port coke and other corresponding class of market development, business development has a certain guiding significance.