Improvement Strategies Research Of Customer Relationship Management Of Power Investment Corporation In Sichuan

Due to the particularity of electric power commodity, electric power enterprise has the attributes of natural monopoly, this advantage makes power enterprises pay little attention to customer relationship management. Especially in the Chinese, electric power enterprises are large state-owned enterprises, they rarely cost to operate and maintain customer relationships. Based on the CLP Sichuan company as an example, discusses the existing problems in the customer relationship management, and put forward some suggestions and measures, has the significant practical significance.This paper first describes the customer management theory, mainly including the relationship marketing, one to one marketing, customer value, knowledge management and enterprise resource planning theory; then the customer management of the CLP Sichuan company; From macro and micro two aspects of the whole electric power industry are analyzed, and expounds the present situation of electric power industry; Paper is the core part of the problem analysis, the author on the basis of the questionnaire survey to employees and customers, summarizes the analysis of its in management methods and the problems existing in the system application, to discover the inner factors; Finally, combined with the actual situation of the CLP Sichuan company, summarizes the results.For CLP vote for Sichuan company customer relationship management strategy analysis, the author from several aspects:firstly, the guiding ideology of the customer relationship management, including the aim, system for customer relationship management, enterprise culture and CRM strategy, the combination of deep data mining, science and the formulation and implementation of CRM processes as well as the interaction between the customer and CRM; Second, expounds the goal of customer relationship management, more and more, deeper; Finally combined with the result of empirical analysis, this paper puts forward the CLP vote for Sichuan companies to improve the quality of customer relationship management measures, including customer management and motivation, customer satisfaction management, customer management, choosing the appropriate CRM suppliers and establish take the customer as the center of the CRM process.The innovation point of writing this article is in reference to previous research conducted on the basis of empirical analysis, the author by designing the questionnaire, a questionnaire, collecting the questionnaire, analysis of the questionnaire, on the basis of based on the company actual situation thoroughly analyses the problems existing in the customer relationship management (CRM), has a certain reference significance.